The LugBug handle was developed for Nathan Day as a universal car seat attachment method for improving the ergonomics of carrying a car seat.  Most child seat handles are not very ergonomic and are uncomfortable to carry for any prolonged period of time.  This novel product is ergonomically shaped to comfortably fit your hand and rotate to the desired position.  It also has a universal fitting clamp that will fit most child seats by utilizing a ratcheting hook as well as a rubber clamp that compresses to provide a solid attachment to the existing handle.  This product was featured on ABC's "Shark Tank" TV show.